MEDIA RELEASE
5 FEBRUARY 2014
 

DITA VON TEESE LINGERIE COLLECTION TO LAUNCH AT BLOOMINGDALE’S

Dita Von Teese lingerie is set to make its United States debut, with the renowned style icon today announcing the launch of her signature brand at Bloomingdale’s. This new collection will be available from March 15, giving American women their first opportunity to purchase Dita’s luxury line of seductive lingerie.

This glamorous lingerie is inspired by Dita’s personal vintage collection, embodying a modern reincarnation of classic 1950s elegance. The new range will be available at select Bloomingdale’s locations and online at www.bloomingdales.com

Dita Von Teese said “I am honored to have my lingerie debut in America at Bloomingdale’s, an iconic department store that represents style and sophistication. I’ve taken inspiration from my own vintage collection to create beautiful lingerie that captures the spirit of retro glamour, while being accessible and functional for moments of every day beauty and luxury.”

“It is part of the Bloomingdale’s DNA to merge pop-culture with fashion, so we are excited to offer our loyal customers the first opportunity to shop Dita Von Teese’s lingerie collection in the United States,” says Francine Klein, Bloomingdale’s executive vice president/GMM of intimate apparel, fashion accessories, cosmetics, fine jewelry. “Her collection of glamorous retro-inspired underpinnings is sure to make all women feel like a Hollywood starlet on any given day.”

The Bloomingdale’s launch collection will include a range of chic lingerie stories, including the feminine Parisienne range, the leopard print pieces in the Tulip story and the daring Madam X range which was prominently featured in the Alexis Mabille show at Paris fashion Week.

Dita will personally launch her beautiful collection at the Bloomingdales 59th Street Flagship location in New York City on March 20th.

The Dita Von Teese lingerie collection will be available at the following Bloomingdale’s locations – 59th Street and Soho in New York City, Aventura (FL), Century City (CA), San Francisco (CA), White Plains (NY) and online at www.bloomingdales.com from March 15 2014.

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For further information and images please contact:

Marcy Engelman
212-645-9222
marcy@engelmanandco.com

Bloomingdale’s
Katie Nida-Rovano/Jamie Frankel 212-705-2443 / 212-705-3911
katie.nida-rovano@bloomingdales.com / jamie.frankel@bloomingdales.com