ALEXIS MABILLE SPRING/SUMMER 2014 READY TO WEAR RUNWAY SHOW IN PARIS FEATURES DITA VON TEESE LINGERIE
Alexis Mabille Spring/Summer 2014 Ready to Wear Runway show in Paris featured Dita Von Teese Lingerie. The "Madame X" is available at glamuse.com for France and on asos.com and STYLEBOP.com for global shipping.
DITA VON TEESE LINGERIE COLLECTION TO LAUNCH AT MYER AUSTRALIA THIS FALL.
VON TEESE WILL ATTEND MELBOURNE CUP DAY AND WILL BE A JUDGE AT
MYER'S RENOWNED "FASHIONS ON THE FIELD."
Photo: Georges Antoni
Myer has secured a department store exclusive with the launch of the new
collection of Dita Von Teese's lingerie line. Bringing her signature
brand of old Hollywood glamour to Myer, Von Teese will visit Australia
in November for a special guest appearance on Melbourne Cup Day, heading up the Myer
Fashions on the Field judging panel, as well as attending the Myer
Marquee.
In announcing the launch, Dita Von Teese says: “Myer has really embraced
the more distinctive and risqué pieces, so I really respect their sense
of adventure and their belief in the collection. The line has evolved
quite a bit since it's beginnings, and I've had much more freedom to
create the kind of decadent lingerie I love to wear. The new collection
captures the essence of retro glamour beautifully in a modern, wearable
way.”
The retro style lingerie range is inspired by Dita's personal collection
of vintage lingerie, embodying a modern reincarnation of classic 1950s
glamour. The new collection will be available in October at ten Myer
stores nationally: Melbourne, Sydney, Chadstone, Bondi, Chatswood,
Brisbane, Perth, Adelaide, Canberra and Pacific Fair. Dita Von Teese
lingerie will also be available online at
www.myer.com.au.
Dita presented her VON FOLLIES lingerie range at the LMFF fashion show
on the 10th March 2012 in Melbourne, Australia. The Herald Sun reports: "In a
theatrical, playful, glamorous display of her latest collection for
Target, Von Teese wowed the crowd - leaving to a standing ovation." Read the full article here...
GLOBAL FASHION ICON DITA VON TEESE TO APPEAR IN A WORLD FIRST AT THE 2012 L’ORÉAL MELBOURNE FASHION FESTIVAL
Following last week’s announcement of Dita Von Teese’s collaboration with Target Australia, lime door brands and Diamondcut International to launch her new lingerie collection entitled Von Follies by Dita Von Teese, LMFF is delighted to confirm that her appearance at the Festival will be a world first with Dita Von Teese taking to the runway to showcase some of her favourite designs from the new range.
"From age 16 I worked in a lingerie store, and I had a very
strong interest in the history of underpinnings and how
styles changed from decade to decade. Even at age sixteen, I
wanted to be a lingerie expert, so I did everything I could
to learn about it! I started collecting vintage lingerie at
a young age, and my love for it is what lead me to imitate
pinup art of the 1940s, and that is what sparked my career
as it is now. Even back then, I equated beautiful lingerie
with femininity and everyday luxury rather than seduction.
Of course, the art of seducing with lingerie is a wonderful
thing, and I am quite aware of the effect it has....but
first and foremost, a woman should seduce herself by
choosing lingerie that is both beautiful and functional that
she can wear in her everyday life, and so bringing these
things together, along with affordability, is what I aimed
to achieve with my lingerie collection."
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